Samsung Didn't Mislead over "QLED" HDTV Name, Korean Commission Finds

June 9, 2020 Topic: Technology Blog Brand: Korea Watch Tags: SamsungLGQLEDOLEDHDTV

Samsung Didn't Mislead over "QLED" HDTV Name, Korean Commission Finds

According to Korea JoongAng Daily, the English-language newspaper in South Korea, the commission found Samsung's QLED branding is not misleading. The investigative body also found that it will "stop all relevant investigations as both parties have agreed, ending concerns that customers have been misled."

 

The two major TV manufacturers based in South Korea, Samsung, and LG Electronics, have been competing head to head for years, and now comprise the two most popular TV brands in the world. Their dispute has, more recently, overspilled into the legal arena.

Last year LG, which uses OLED panels in its premium TVs, called out Samsung in a press conference, stating that Samsung's QLED technology isn't "true" QLED, thanks to the presence of a backlight. LG later forced the issue in bringing the matter before South Korea's Fair Trade Commission (FTC.)

 

Now, the FTC has ruled in Samsung's favor.

According to Korea JoongAng Daily, the English-language newspaper in South Korea, the commission found Samsung's QLED branding is not misleading. The investigative body also found that it will "stop all relevant investigations as both parties have agreed, ending concerns that customers have been misled."

The commission did find, however, that Samsung must disclose in its advertising that the QLED TVs have a backlight. The two companies, the report said, will now concentrate on “focus on improving the quality of their own products.”

“After our complaint to the FTC, Samsung was mandated to emphasize their ‘QLED TVs’ are essentially LCD TVs with a quantum-dot film. Despite having to retract our charges against them, we eventually got what we wanted,” an LG official told the newspaper.

Samsung has been selling QLED TVs since 2017 and continued to control 85 percent of the global market for TVs using such panels as of the first quarter of this year. Also in 2017, Samsung, Hisense and TCL joined with a group of supply chain partners to create the QLED Alliance. Vizio, which is not part of the alliance, now sells that style of TV but uses the term "Quantum" instead of "QLED."

Samsung also makes QLED panels for other uses, including a new line of gaming monitors that recently hit the market. The company also recently released the Sero TV, which rotates into portrait mode.

The Fair Trade Commission, in South Korea, is not to be confused with the Federal Trade Commission in the U.S., although the American FTC has also often been the battleground for disputes between consumer electronics companies.

Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.