Our Hardliners Are Still Helping Iran's Hardliners
The other explanation is that continued isolation and punishment of Iran is part of a larger objective of the administration's opponents of taking sides in the Middle East, and in particular to take whatever side the Israeli government is on. Ross's mention of military contingency planning with Israel directed against Iran represents not so much a way to scare Iran about costs of General Soleimani's activities but instead the side-taking that underlies the impulse to keep Iran perpetually isolated and punished in the first place.
And the counterproductive effect of confirming the Iranian hardliners' narrative is not really counterproductive if the objective is to maintain Iran as a bête noire forever; if you want a bête noire, a regime in which hardliners dominate is the best kind of bête noire to have.
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