At its fall event in Cupertino Wednesday, Apple unveiled four new iPhones that will arrive this fall: The iPhone 14, the iPhone 14 Plus, the iPhone 14 Pro, and iPhone 14 Pro Max.

Both the regular and Pro lines come in 6.1-inch and 6.7-inch sizes. For the standard line, Apple touts “impressive camera upgrades and groundbreaking new safety capabilities,” while the Pro line features Dynamic Island and the Always-On display. 

Pre-orders for all four begin September 9, with the iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max available on September 16 and the iPhone 14 Plus arriving Friday, October 7.

“Our customers rely on their iPhone every day, and iPhone 14 and iPhone 14 Plus introduce groundbreaking new technologies and important safety capabilities. With the new, larger 6.7-inch display on iPhone 14 Plus, users can enjoy more content onscreen when browsing the web and even more text,” Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said in the announcement. “Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life. All of this, tightly integrated with iOS 16, makes iPhone more essential than ever.”  

“Our customers count on their iPhone every day, and with iPhone 14 Pro and iPhone 14 Pro Max, we’re delivering more advancements than any other iPhone. iPhone 14 Pro introduces a camera system that empowers every user—from the casual user to the professional—to take their best photos and video, and innovative new technologies like the Always-On display and the Dynamic Island, which offers new interactions for notifications and activities,” Joswiak added. 

“Groundbreaking safety capabilities bring users even more security, offering help when they need it most. And with the incredibly powerful and efficient A16 Bionic chip and all-day battery life, this is the best iPhone yet.”

Analyst Daniel Ives of Wedbush Securities opened on the launch, maintaining its “Outperform” rating. 

“We believe the initial order for 90 million iPhone 14 units out of the gates with Asian suppliers has stayed firm based on our recent checks and will be roughly flat with iPhone 13 despite the macro storm clouds building. This speaks to the underlying demand story that Apple anticipates for this next iPhone release with our estimates that 240 million of 1 billion iPhone users worldwide have not upgraded their phones in over 3.5 years,” Ives wrote in a note. 

"In particular we believe Apple is expecting another heavy iPhone Pro and Pro Max mix shift which is a clear positive for ASPs heading into FY23. While the softer macro will clearly play a role in the demand story, we believe the baseline for ~220 million iPhone units in FY23 is likely a low bar given the pent up demand story that we are seeing globally for Apple. In the key China region we estimate that roughly 30% of iPhone consumers are in the window for an upgrade cycle with many likely Pro/Pro Max buyers, which continues to push ASPs higher.”

Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.

Image: Reuters.