Mexico’s “moment” seemed distant during the summer of 2015. The country was rocked by scandal: The spectacularly embarrassing escape of drug lord Joaquín Guzmán Loera (“El Chapo”) from his maximum-security prison cell; the gangland-style murder of journalist Rubén Espinosa and four others in Mexico City; and perceptions of corruption and self-absorption swirling around a ruling class unable or unwilling to get to the bottom of the Ayotzinapa massacre from the previous year (even as the president maintained an active foreign travel schedule). Subsequently, the final report on the massacre issued in April 2016 by a group of independent experts from the Inter-American Commission on Human Rights raised additional questions over the possibility of a government cover-up and the use of torture to extract confessions. All these scandals, and others, combined with the incomplete reform agenda to sour the political mood.

Regrettably, this has reminded Mexicans and outside observers alike that in some ways, despite NAFTA and other trade agreements to which Mexico is a party, “business as usual” remains alive and well. As much of Latin America grapples with official malfeasance and works to cast aside corrupt leaders and practices, Mexico seems to be lagging behind. Trust in the system is eroding. Distrust and cynicism are why the energy reforms—impacting a sector with monumental economic importance and symbolic value—have been conducted under strict guidelines and acute transparency.

Nonetheless, perceptions of corruption with impunity continue to plague the country. Meanwhile, violence attributable to the narcotics trade continues to flare in a number of regions, with gruesome reminders of savagery regularly splayed across various media platforms. Coming into office, the new administration promised higher economic growth and a more effective approach to addressing public security. As the president rounds the corner into the final two years of his mandate, voters are impatiently waiting for him to deliver on his promises.

THE MOOD has deteriorated considerably, and the president is deeply unpopular, even more so after inviting Mexico-bashing presidential candidate Donald Trump to meet with him in Mexico City in August, a move that backfired spectacularly. Lasting damage has already been done to the relationship: Mexicans continue to be offended by rhetoric coming from the U.S. campaign trail, increasing sensitivities to any criticism, no matter how legitimate, such as rule of law concerns. Ironically, the louder the anti-Mexico, anti-immigrant, antitrade drumbeat, the less impact the United States has in addressing issues of corruption and violence in Mexico because it feeds anti-American nationalism. There is just too much history that must be overcome south of the border. At the same time, corruption and violence support the narrative of those critics north of the border who insist that the United States should be wary of Mexico because of all the trouble it allegedly brings forth. A wall is therefore required to keep “them” out. This rhetoric is, of course, disingenuous. It demagogues the challenges while airily dismissing the symbiotic economic integration of the United States and Mexico. It also ignores the fact that the border region itself is fully integrated by family and community ties, history and economic codependency. The United States weakens these links to its own detriment.

No longer is it meaningful, for example, to talk about separate economic paths, because production models have changed and North America itself has become the production platform. The United States, Mexico and Canada do not merely trade products anymore; they now design and make them together. In many industries, joint production and supply chains have developed to such an extent that, from the commercial perspective at least, national borders no longer define products. This is to the benefit, not detriment, of the United States: according to the National Bureau of Economic Statistics, every dollar of U.S. imports from Mexico includes up to 40 percent of U.S. content; for Canada it is 25 percent. That means that job creation in Mexico and, to a lesser but still meaningful extent, in Canada, creates additional jobs in the United States, and vice versa. Contrary to conventional wisdom, Mexico is not a cesspool of low-cost labor; it is increasingly an innovation-driven economy to which investors look due to its labor productivity, not exploitability. As a result, North America has become a true twenty-first-century economic space, just in time to compete more effectively with China, India and other economic rivals.

Consider as well that in 1994, when NAFTA went into force, there was barely an Internet, much less Facebook or Twitter; e-mail was relatively new. Nobody except futurists and technology prophets had a clue how radically and rapidly electronic communications would fundamentally alter businesses around the world. Technology has made possible incredible advances in manufacturing, energy, financial services, medical products, agriculture and virtually every other economic sector in the past two decades. The auto sector, arguably the original driver of North American economic integration, has now advanced so far that cars are literally driving themselves. Entire industries that were not even contemplated by NAFTA are now a significant part of all three economies.

Rather than building walls, promoting economic growth and competitiveness requires that borders work better. Since September 2001, U.S. borders with Mexico and Canada have “thickened” and commercial activities have understandably taken a back seat to security. The result has been a lack of attention to commercial needs at the borders—specifically in cross-border infrastructure, but in other areas as well—that has created unnecessary bottlenecks for commercial traffic and eroded the compelling economic advantages of geographic proximity. Infrastructure has generally languished although steps are now being taken to alleviate the worst pressures. But the fact remains that North America’s twenty-first-century economies are framed by a twentieth-century trade framework (NAFTA), utilizing nineteenth-century infrastructure. As economies grow and trade increases, this picture will continue to deteriorate absent further concrete steps.

THE STRATEGIC opportunity for the United States, therefore, is to capitalize on the increasingly unified North American economic space and dynamism, while assisting Mexico where possible to advance along its reform agenda, including on corruption and the rule of law. Rather than seeking to limit U.S. engagement with Mexico and Canada, the moment is ripe to think bigger and bolder about North America and regional competitiveness, counteracting the powerful voices that are working to place obstacles in the path of deeper engagement. The three leaders of North America have sought to do exactly that in meeting periodically for North American Leaders Summits (NALS), a process that should continue on an annual basis under the next U.S. president.

The ground has shifted on the North American agenda. Market conditions have taken some of the buzz away from Mexico’s energy reforms, while U.S. denial of the Keystone XL Pipeline permit request was seen as a slight directed at the previous Canadian government. Meanwhile, the presidential campaign has overwhelmed the entire U.S. political process, and the leading candidates from both major parties have sought to distance themselves from further trade expansion initiatives, including the Trans-Pacific Partnership, which is perhaps the most realistic way to update the North American economic framework. Traditionally, the NALS tend to focus on the nuts and bolts of the trilateral relationship: trusted traveler programs, rail transportation plans, reducing costs at the border. But the luxury of playing small ball no longer exists. The game has changed, and the three leaders of North America should stand together in a full-throated defense of North America, strengthening the case for cooperation and expressing a compelling regional vision, at each future opportunity.

At bottom, North America is a critical pillar of U.S. economic and national security. By definition, a robust, mature relationship between the United States and Mexico has to be part of that equation. Leadership to promote such a message is required, not just from politicians and elected officials, but also from everyone in the business community that has a stake in a healthy U.S. economy. The pattern has generally been to remain silent in the face of repeated, inaccurate or misleading attacks on U.S.-Mexico trade and investment relations, border affairs, and the importance of Mexico to U.S. economic and national security. Why put a fist into a hornets’ nest? But such an approach has longer-term consequences. Whereas national leaders, including business executives, routinely spoke out in favor of deepening relations prior to the passage of NAFTA, since then a virtual free-fire zone has opened for critics, protectionists and nativists who seek to undermine bilateral relations. It is time to promote a more accurate picture: Mexico is contributing to U.S. economic strength, and vice versa; migrants who make the dangerous trek north are generally not looking for welfare, but for a job that Americans will not fill, and the U.S. economy would grind to a halt without them; Mexico is a true partner in addressing terrorism and security concerns. And the insatiable U.S. demand for drugs and limitless supply of weapons from the United States is making matters dramatically worse.

The next Mexican presidential elections will be held in 2018. The current president is unable by law to run for another term; his successor will be elected after his or her counterpart in the United States has been in office for a year and a half. To the extent the U.S. president is someone who stigmatizes Mexico and its people (whether in or outside the United States), pursues a bilateral agenda of rhetorical and physical division, and calls for the abrogation of NAFTA and isolation from America’s closest economic and security partners, Mexican presidential candidates will be forced to react in kind—for the dignity of their nation and their own political survival. As antibodies to the ongoing U.S. discourse continue to multiply in Mexico, equally strident political voices with a countervailing message will likely emerge south of the border in a quest for Los Pinos, the Mexican White House.